When strategy works: how communication becomes a driver of change
How do you make sure a strategy doesn’t just sit on paper but actually works — inspires, unites, and leads forward? How do you build a dialogue with media, partners, and communities so that behind every word there is action, and behind every action — real change?
These were the questions the communications managers of Responsible Citizens NGO explored during a public relations workshop organized by the UMIND team.
Together with representatives of other foundations and organizations, we:
- immersed ourselves in current trends in communications;
- analyzed successful case studies;
- honed our skills;
- and just as importantly — exchanged experience that no textbook can teach.
For us, communication is more than just sharing information. It’s a tool that helps engage people, inspire action, build trust, and reshape reality.
The new knowledge and insights are already working in our approach. They will help us communicate our values and mission more clearly, grow our circle of support, and strengthen a community of like-minded people.
New challenges lie ahead — but so do new opportunities.
We’re ready. And we continue creating change together.
Many thanks to UMIND and the Humanitarian Leadership Academy for creating a space where real solutions are born.
Більше новин
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Supporting resilience in frontline communities of Donetsk RegionDespite constant shelling threats and a volatile security situation, eight mobile psychosocial support teams in Donetsk region provide daily assistance to children and their families. Specialists in psychology, speech therapy, and social work operate in communities where access to basic services is limited or entirely absent.
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Launching a new educational initiative to support those who have lost their jobs due to the warTo assist those who have lost their jobs due to military actions, the NGO “Responsible Citizens,” in partnership with Mercy Corps and with financial sup...
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We continue accepting grant proposals within the microgrant program until February 20This decision is due to the unstable security and infrastructure situation in the communities of eastern Ukraine. Limited access to communication and the Internet, power outages, and difficult working conditions affect the ability of initiative groups to properly prepare and submit their project proposals.
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Support is underway in communities of the Kharkiv Region to assist children and families affected by the warIn partnership with Save the Children in Ukraine, and with the generous support of the American people provided through the Government of the United States of America, activities are being implemented to strengthen child protection, support children’s well-being, and improve families’ access to psychosocial services.
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How social assistance changes lives: the story of Yulia’s family from Kryvyi Rih“We needed this psychological support because there were issues we didn’t know how to handle or resolve on our own,” Yulia admits. UNICEF’s support became a lifeline for the family during their toughest moments.
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Improving the Quality of Child Reintegration Services in CommunitiesRegional Coordinator Alla Maslakhova and specialists from the NGO Responsible Citizens in Zaporizhzhia region took part in a UNICEF Ukraine workshop dedicated to the implementation of the Guiding Principles for the Reintegration Service Package within the Alternative Care and Return and Reintegration programs.
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“I was born during a war and lived to see another one”Nina Pavlovna lives in a settlement in the Pokrovsk district of Donetsk region, a few kilometers from the front line. She lives alone, without family. Her only support is a former student who told her about a multi-purpose cash assistance program implemented by the NGO "Responsible Citizens" with support from Mercy Corps and funding from the UK government.